I was a freshly graduated Accounting degree holder when I saw Monty Python’s great comedy skit: Man to career counselor: “I’m an accountant, but I want to change jobs.” Career counselor: “Why?” Man: “Accountancy is boring, boring, BORing, BORING!, boring, bor . . . ING!” Career counselor to the man: […]

The wholesale women’s suit market is of an international nature due to current cultural and work norms. In the past only men wore suits, now more women wear suits for both religious and work related functions. Depending on the country, employers now require suits for all corporate level employees. For […]

Content marketing is a marketing approach aimed at creating and distributing valuable and consistent content with an aim of attracting and maintaining new customers. Today’s clients buy goods after doing thorough research on the goods, to ensure they are making a wise decision buying the commodity. Content marketing programs are […]

Today’s savvy customers not only want excellent service, they often expect it. Customer service was the main quality focus of growth and improvement for companies in the last few decades, which is why many now expect it. Companies can lose customers over bad customer service and may retain customers who […]

Directors and manager need to be aware of the interests of stakeholders in governance, however their responsibility towards them is judged. Governance reports have emphasized the role of institutional investors (insurance companies, pension funds, investment houses) in directing companies towards good corporate governance. Stakeholders are any entity (person, group or […]

Failures Within the COSO Framework Community In 1992, COSO released its original COSO Internal Control – Integrated Framework. This framework was in response to the requirements of the 1977 U.S. Foreign Corrupt Practices Act. The framework’s stakeholders have raised the following issues in their comments to the draft COSO 2012 […]

THE IDEAL CUSTOMER: ME My experience as a customer got me to thinking about how nutraceutical marketers seem to ignore me. I’m in a market segment best labeled as “grumpy old men” (GOMs). No, seriously. I know I’m in it because my wife keeps telling me so. Old. Irritable. Curmudgeonly. […]