A roller coaster ride during a trip to an amusement park is fun. A roller coaster ride every time you open your bank statement? Not so much.
Whether you’re willing to admit it or not, you buy a ticket for both rides. It’s true. You don’t wind up on the cash flow coaster by accident. You earn your seat as a direct result of planning or, more accurately, the lack of it.
The best anti-cash flow coaster plans include continuity programs. That’s fancy lingo for something you sell once that pays you more than once – preferably every month. I know you know what these are because you are already using them, if you enjoy things like:
- Electricity
- Internet service
- Cable or Satellite TV
- Cell phone
It’s just that with these continuity programs you are on the wrong end of the cash flow. These companies have structured their services in a way that provides them with a pretty predictable stream of monthly income. With a little creativity, you can do the same thing.
There is no end to the ways that you can construct a continuity program. But before you get all starry-eyed at the prospect of zillions of dollars effortlessly rolling into your bank account each day, be sure to consider the following important components that go into developing a successful continuity program.
- Make sure you are delivering a high level of value for the price.
- Make sure the price leaves room for profit after expenses and sales commissions, if affiliate relationships will be part of your marketing plan.
- Take the time to develop a streamlined delivery system. I recommend plugging into existing systems wherever possible. No sense wasting time re-inventing the wheel.
- Be sure to put the system to a vigorous test before going into full launch mode. Few things will dam up your cash flow river faster than the word-of-mouth moans of unsatisfied customers.
Follow these steps and the result will be a high-value delivery vehicle for your expertise in an efficient and affordable way resulting in the ultimate win-win scenario: ongoing revenue for you and happy customers.
