Cash Flow – Stop the Roller Coaster, I Want to Get Off!

A roller coaster ride during a trip to an amusement park is fun. A roller coaster ride every time you open your bank statement? Not so much.   

Whether you’re willing to admit it or not, you buy a ticket for both rides. It’s true. You don’t wind up on the cash flow coaster by accident. You earn your seat as a direct result of planning or, more accurately, the lack of it.

The best anti-cash flow coaster plans include continuity programs.  That’s fancy lingo for something you sell once that pays you more than once – preferably every month. I know you know what these are because you are already using them, if you enjoy things like:

  • Electricity
  • Internet service
  • Cable or Satellite TV
  • Cell phone

It’s just that with these continuity programs you are on the wrong end of the cash flow. These companies have structured their services in a way that provides them with a pretty predictable stream of monthly income. With a little creativity, you can do the same thing.

There is no end to the ways that you can construct a continuity program.  But before you get all starry-eyed at the prospect of zillions of dollars effortlessly rolling into your bank account each day, be sure to consider the following important components that go into developing a successful continuity program.

  1. Make sure you are delivering a high level of value for the price.
  2. Make sure the price leaves room for profit after expenses and sales commissions, if affiliate relationships will be part of your marketing plan.
  3. Take the time to develop a streamlined delivery system. I recommend plugging into existing systems wherever possible. No sense wasting time re-inventing the wheel.
  4. Be sure to put the system to a vigorous test before going into full launch mode. Few things will dam up your cash flow river faster than the word-of-mouth moans of unsatisfied customers.

Follow these steps and the result will be a high-value delivery vehicle for your expertise in an efficient and affordable way resulting in the ultimate win-win scenario: ongoing revenue for you and happy customers.