Integrating the Right Domain Name Into Your Business Strategy

Just two decades ago, shopping was an activity that primarily took place in stores and over the phone. These days, e-commerce has come to reign supreme. Although most stores still have physical locations, carving out a well-recognized presence in online communities is vital. With a bit of creativity and skill, your business can benefit from today’s technology by devising a strategy that adeptly integrates your domain name and presence on social networking sites.

When you are starting a business, you might be tempted to begin by relying on free internet tools such as email, blogs, Facebook, and Twitter to reach out to clients. These are all valuable resources for nonprofit organizations and businesses alike. However, when you begin depending on them to reach out to customers, it is difficult to establish a unique image or moniker. Many of these sites also reserve rights related to the content you publish. Because of these factors, it is imperative to build a site based on the right domain name from the moment you go into business.

Selecting the right domain name takes a bit more thought and effort than you might think, but the investment will pay off for years to come. A significant portion of common, everyday words have already been snapped up by businesses so it is useful to maintain a flexible attitude to avoid getting frustrated. As an initial step, it is a good idea to jot down keywords and short expressions that describe the business. If you get stuck, ask a friend or business partner to help brainstorm. Look through brochures and materials you have around the office and think of words that epitomize the goods and services you offer to clients.

Search engines stay true to primary definitions so avoid slipping into poetic usage whenever possible. While a poetic expression might be a great slogan, it is not necessary to squeeze it into the domain name. Sometimes you can cut down on length by using initials or shortened forms of the words – just make sure that you do not cut out meaning. Punctuation – for the most part – and capitalization are out of the realm of possibilities. Dashes are allowed, although they should be used sparingly. If you consider using internet slang or texting language, beware of any word whose exact meaning seems to change over time.

There is one additional point to be considered before registering a domain. A website is an essential business tool, especially when you link your email address to it as well. However, tools such as Facebook and Twitter should not be neglected. They can help bring in traffic and solidify your fan base. Therefore, just as you put care into selecting an address, be sure to create an accurate parallel profile on social networking sites. The image you put forth should be consistent and clear, while respecting the restrictions of distinct virtual environments. Once you are able to integrate the use of multiple sites with your own, chances are that business will really start to pick up.