Pay-Per-Click Advertising: Things Small Businesses Have To Be Aware Of

Pay-Per-Click (PPC) advertising has been proven to help small businesses in improving their online presence and in promoting brand awareness. It gives small businesses a chance to compete with larger websites and to gain a continuous flow of new leads. Here are some other things that small businesses need to understand about PPC advertising.

Ranking high in Google search results is never really easy and quick most especially for small scale businesses. It would take a considerable amount of time, effort, money and a certain level of expertise to attain the ranking that you desire. Optimizing your website for search engine and showing on the first page of the search results provide you the opportunity to be a thousand steps ahead of your competitors. But what if you can’t be found in the first 10 results? Does this mean a dead end on your part? Is there any chance for you to compete with larger, more popular, and more established websites? Fortunately, small and less popular websites now have the chance to be known and recognized in the online world. Thanks to Pay-Per-Click (PPC) advertising.

What does PPC advertising mean?

PPC advertising, also known as paid search, PPC marketing, paid search marketing, and search engine marketing (SEM), is an internet marketing model where advertisers create advertising campaign through the pay per click advertising services offered by different online marketers and pay for every click their ads receive. PPC advertising is more like buying visits to the website or to a landing page instead of just organically earning those visits.

Where to find these PPC ads?

PPC ads are normally displayed within the search engine results, mostly on the top portion of the search engine results page, just above the number 1 result. They can also be seen on various websites and on different social media platforms like Pinterest, Twitter, LinkedIn, and Facebook.

How can Pay-Per-Click advertising help small businesses?

PPC advertising can help small websites like yours to compete with the larger players in the industry and improve brand recognition. It also gives small businesses a constant flow of new leads and a consistent web presence which can help increase website traffic.

How will PPC advertising work?

How your PPC advertising effort will work greatly depend on the strategies you will use. But before you can create an effective strategy, you would need to determine first some important aspects like your budget, objectives, the number of advertisements that you will run, what keywords you will target, and what platforms you will use. It is important that you decide whether you will run your advertisements on social media platforms like Instagram, YouTube, Twitter, Facebook, Pinterest, LinkedIn, and Snapchat, on search engine platforms like Google AdWords, Yahoo Stream Ads, Yelp Ads, and Bing Ads.