Advertising specifically targets the human brain and mind, which remembers what it has seen and has been highlighted. In this way, there is a marketing of a brand or product as the mind continuously thinks about it and finally forces the person to take action. Aerial advertising is technically sound advertising. It includes a technique that depends upon human psychology. It is a common tendency that whenever we hear the sound of an airplane, we look up and search for it. When the same plane tows something that moves, the brain tries to read and understand it. If the aerial banners contain some message (called as an aerial message), the brain and the mind try to remember it for as long as possible.
The plane towing the aerial message flies at a very low airspeed (approximately 50 mph). This is a standard speed that a human eye can read and the brain can understand what it is seeing. Along the beach and over crowded areas, the airplane is allowed to fly up to a certain height. Generally, over the water, it is 500 feet, and on land, it is 1000 feet. Likewise, standard airplane advertising involves the airplane to be within the range of eyesight for approximately 17 seconds.
The time of the aerial banner display is also important. Ideally, the airplane flight timings are scheduled to rotate for the whole prime time, or at peak hours. Also, an airplane is preferred to fly during the day when the beaches are full and the atmosphere is clear. Technically, airplane advertising has to meet certain criteria. For instance, the airplanes are allowed to fly only under VFR (Visual Flight Rules) set by the FAA. The FAA has set minimum visibility standards, and certain distance limitations from the land and water, and also from the skies.
When it comes to a fashion or pattern of aerial advertising, it again depends upon the service providers or the customers. Some companies prefer the airplane to fly from horizon-to-horizon, whereas others prefer the airplane to be flown in a circular motion. Whichever pattern is adopted, the focus is on keeping aerial banners in front of targeted people as long as possible.
Airplane advertising comes in many forms, such as letter banners, flying billboards, or air logos, and in some special cases even skywriting. Skywriting is a special art performed by a single airplane (verses the 5-aircraft sky typing) that emits white colored smoke approximately 8000-10000 feet from the ground, high up in the sky. However, for this special campaign, the sky has to be clear.