Working the Floor – A Car Salesman Education

Daniel Jackson

Can you imagine living the life of a successful car salesman? You get to dress nice, you make 100K a year and you drive a brand new demonstrator car. Sounds pretty good doesn’t it? It’s not a pipe dream it’s reality for many car sales professionals. There is only one […]

How to Choose the Right Mobile Advertising Platform

Daniel Jackson

Subscriptions to mobile services had already crossed the four billion mark by the end of 2008, and are expected to reach out to about six billion users. This makes advertising via mobile services a very efficient medium. Marketing experts believe that the future of advertising and marketing will be through […]

Branding: Signature Cues

Daniel Jackson

All great brands have one thing in common, an intense understanding that it is all about the customer. Ultimately, branding is the process of defining your reputation in the mind of the consumer. This perspective is often the difference between a thriving and a dying brand. Some brands create “Signature […]

Translating Online Advertising Material Into Other Languages

Daniel Jackson

If your business is heavily web-based, then you’re surely already aware of the Internet’s potential for reaching an international audience and for reaching it quickly via on-line advertising. To cater for your international customers, you’ll probably have your web site translated into the major languages spoken in the markets you […]

Innovation Versus Defend & Extend

Daniel Jackson

One problem is promoting an ethical culture is often interpreted  so that the tactic of “defend and extend” is considered to be the sole criterion for ethical leadership (Hartung, 2009).  In his new book, Create Marketplace Disruption, Adam Hartung points out that success in the corporate setting is based on whether you […]

Tax Planning At Its Best

Daniel Jackson

Knowing income tax law is not enough. In order to offer value to taxpayers, tax law knowledge must be combined with effective tax planning strategies in order to yield maximum benefit. What would you do if you owned a landscaping business with the upcoming facts and circumstances? I will tell […]

Dealing With Director’s Abuse of Power

Daniel Jackson

Question: With great power, comes great responsibility. But what happens if those with the power to ensure stringent corporate governance, bends the rules to attain his personal goals or returns a friend’s favor, that conflicts with the company’s well-being. If a non-[profit] executive director, who is heading the Audit Committee […]

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